Tips To Start A Social Media Influencer

Becoming an Influencer sounds pleasant. Publishing on social media is one of those great ways to share your expertise, developing your influencer status, and at the same time, earning huge sums of money.We all know that influencer marketing is sizzling right now when it comes to business, becoming an influencer is even more sizzling. Becoming an influencer is like riding a cool and luxurious car on a bumpy road, you cannot just start “influencing” without successfully passing through challenges you are about to encounter. Influencers were armed with their own loyal followers, creativity and great insights on which audience they should target, these are also few advantages the brands could benefit from hiring an influencer.Truth be told. The authenticity and honesty of an influencer are the reasons that make them effective. These behaviors and attitude could provide them with the ability to convert their audience into customers, and customers at the same time, audience. Influencers to connect with their audience that is why brands choose influencers as part of their marketing because brands are substantial and far apart to create a connection with customers like what the influencers can.

Influencer Marketing is already on its way to the top of all marketing strategies. Customers rely on feedbacks and recommendations from someone they trust that is why “word-of-mouth” method is now one of the most effective advertising methods and the Influencers’ impact on marketing campaigns is continuously increasing. So how do you become an effective influencer? Here are some tips and guidelines to start:What is your Niche?This should be something you are really interested in, figure out what do you want to talk about, which type of brands you wanted to attract. Make sure you are able to tell people something extraordinary and unique. If you spread your fishing net too wide, it is difficult to gain knowledge to be considered as an expert. Focus on your passion, you should choose a niche that you feel you can value in. Once you have chosen your passion and positioned yourself in a certain area, it will be easier for you to get found by the brands. Passion is not something you could act or fake, it is what you really wanted to do, so think deep and brainstorm to find your niche so you would not just be successful, but also authentic.Social Media ChannelsStart picking which social media channels you will cover, think of which type of content you are able to create and publish. If you are good in writing or various types of media, Facebook might be the best place. If you are a person who loves photography, Instagram is the chosen one and if you are a person who loves taking videos of some epic and extraordinary scenes, or you wanted to promote something for the community awareness, or you want to take videos of yourself trying and reviewing some cool products, YouTube is the perfect fit.Creating Your ContentThis is very much essential. Be confident in creating a content of your passion which offers different perspectives or something interesting. The content you will create is what you will use to build your followers list and bespeak to brands that you have something useful to say regarding their product or a certain topic. You could also magnet brands that are on your list into your content by creating and focusing on some of their products and services. Produce high-quality content and work as often as you can. Create a content strategy, what are your information priorities, it must have a value in order for the people to be eager to follow you. Start publishing your content and do it constantly.

Research and ListFind companies and brands that will be responsive to your content. Take down a list of brands that you can slowly get in touch with, afterward, you will then feel the start of your success because you have just evolved your personal brand to professional. Note that exerting hard work into your pitches matters as you need to convince the brands from their first impression that you could promote and add value to their products.Promote YourselfInvite new people to visit your channel and contents, promote yourself by creating a good content and guide your audience to it. Sharing your content everywhere where it is relevant and may sound interesting is quite useful. Provide value as always. Grow and give attention to your work and yourself as the creator of the content.

Alternative Financing for Wholesale Produce Distributors

Equipment Financing/Leasing

One avenue is equipment financing/leasing. Equipment lessors help small and medium size businesses obtain equipment financing and equipment leasing when it is not available to them through their local community bank.

The goal for a distributor of wholesale produce is to find a leasing company that can help with all of their financing needs. Some financiers look at companies with good credit while some look at companies with bad credit. Some financiers look strictly at companies with very high revenue (10 million or more). Other financiers focus on small ticket transaction with equipment costs below $100,000.

Financiers can finance equipment costing as low as 1000.00 and up to 1 million. Businesses should look for competitive lease rates and shop for equipment lines of credit, sale-leasebacks & credit application programs. Take the opportunity to get a lease quote the next time you’re in the market.

Merchant Cash Advance

It is not very typical of wholesale distributors of produce to accept debit or credit from their merchants even though it is an option. However, their merchants need money to buy the produce. Merchants can do merchant cash advances to buy your produce, which will increase your sales.

Factoring/Accounts Receivable Financing & Purchase Order Financing

One thing is certain when it comes to factoring or purchase order financing for wholesale distributors of produce: The simpler the transaction is the better because PACA comes into play. Each individual deal is looked at on a case-by-case basis.

Is PACA a Problem? Answer: The process has to be unraveled to the grower.

Factors and P.O. financers do not lend on inventory. Let’s assume that a distributor of produce is selling to a couple local supermarkets. The accounts receivable usually turns very quickly because produce is a perishable item. However, it depends on where the produce distributor is actually sourcing. If the sourcing is done with a larger distributor there probably won’t be an issue for accounts receivable financing and/or purchase order financing. However, if the sourcing is done through the growers directly, the financing has to be done more carefully.

An even better scenario is when a value-add is involved. Example: Somebody is buying green, red and yellow bell peppers from a variety of growers. They’re packaging these items up and then selling them as packaged items. Sometimes that value added process of packaging it, bulking it and then selling it will be enough for the factor or P.O. financer to look at favorably. The distributor has provided enough value-add or altered the product enough where PACA does not necessarily apply.

Another example might be a distributor of produce taking the product and cutting it up and then packaging it and then distributing it. There could be potential here because the distributor could be selling the product to large supermarket chains – so in other words the debtors could very well be very good. How they source the product will have an impact and what they do with the product after they source it will have an impact. This is the part that the factor or P.O. financer will never know until they look at the deal and this is why individual cases are touch and go.

What can be done under a purchase order program?

P.O. financers like to finance finished goods being dropped shipped to an end customer. They are better at providing financing when there is a single customer and a single supplier.

Let’s say a produce distributor has a bunch of orders and sometimes there are problems financing the product. The P.O. Financer will want someone who has a big order (at least $50,000.00 or more) from a major supermarket. The P.O. financer will want to hear something like this from the produce distributor: ” I buy all the product I need from one grower all at once that I can have hauled over to the supermarket and I don’t ever touch the product. I am not going to take it into my warehouse and I am not going to do anything to it like wash it or package it. The only thing I do is to obtain the order from the supermarket and I place the order with my grower and my grower drop ships it over to the supermarket. “

This is the ideal scenario for a P.O. financer. There is one supplier and one buyer and the distributor never touches the inventory. It is an automatic deal killer (for P.O. financing and not factoring) when the distributor touches the inventory. The P.O. financer will have paid the grower for the goods so the P.O. financer knows for sure the grower got paid and then the invoice is created. When this happens the P.O. financer might do the factoring as well or there might be another lender in place (either another factor or an asset-based lender). P.O. financing always comes with an exit strategy and it is always another lender or the company that did the P.O. financing who can then come in and factor the receivables.

The exit strategy is simple: When the goods are delivered the invoice is created and then someone has to pay back the purchase order facility. It is a little easier when the same company does the P.O. financing and the factoring because an inter-creditor agreement does not have to be made.

Sometimes P.O. financing can’t be done but factoring can be.

Let’s say the distributor buys from different growers and is carrying a bunch of different products. The distributor is going to warehouse it and deliver it based on the need for their clients. This would be ineligible for P.O. financing but not for factoring (P.O. Finance companies never want to finance goods that are going to be placed into their warehouse to build up inventory). The factor will consider that the distributor is buying the goods from different growers. Factors know that if growers don’t get paid it is like a mechanics lien for a contractor. A lien can be put on the receivable all the way up to the end buyer so anyone caught in the middle does not have any rights or claims.

The idea is to make sure that the suppliers are being paid because PACA was created to protect the farmers/growers in the United States. Further, if the supplier is not the end grower then the financer will not have any way to know if the end grower gets paid.

Example: A fresh fruit distributor is buying a big inventory. Some of the inventory is converted into fruit cups/cocktails. They’re cutting up and packaging the fruit as fruit juice and family packs and selling the product to a large supermarket. In other words they have almost altered the product completely. Factoring can be considered for this type of scenario. The product has been altered but it is still fresh fruit and the distributor has provided a value-add.

The idea for factoring/P.O. Financing is to get into the nuts and bolts of every single deal to ascertain if it is doable.